Big Data. Implementation of a big data based mobile by Miriam Kröner

By Miriam Kröner

Seminar paper from the 12 months 2016 within the topic company economics - company administration, company Governance, grade: 1,3, collage of technologies Neu-Ulm , language: English, summary: the next study paper states out the research of the potential for a massive facts established purchasing program for a revenues supervisor of a shop division in Germany. according to a theoretical-conceptual research the paper offers a theoretical history concerning the useful buyer information in revenues, immense information, cellular procuring purposes and the shop departments. contemplating the significance of massive facts in trade and the emerging quantity of information generated through cellular purposes, the paper handy offers which information might be tracked, which research should be carried out with the information and what are power actions for a revenues supervisor to accomplish pointed out goals within the diversified advertising and marketing rules and the overarching goal to extend revenue.

The findings of the research show that the implementation of a cellular procuring app deals many actions to accomplish or aid revenues and advertising and marketing objectives however the complicated scenario of shop departments must also be taken into account.

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