Australian Women in Advertising in the Twentieth Century by J. Dickenson

By J. Dickenson

When did Australian girls first input the advertisements undefined? The stereotypical advertisements govt could be a pony-tailed, Ferrari-driving, young-ish guy, yet ladies have labored in Australian ads organisations from the 1st years of the fashionable undefined, and this present day they include half the industry's staff. Australian ladies in ads within the 20th Century rescues those ladies from their obscurity. via using a broader definition of ads than traditional, this examine finds the real function girls have performed within the improvement of the Australian advertisements undefined, sheds mild on women's fight to arrive the better echelons of the undefined, and considers why the preferred photograph of the advertisements government is at such variance from the truth. The studies of those striking girls throughout a century of Australian ads offer useful info at the position of gender within the improvement of this ubiquitous undefined, in addition to the encroachment of shopper tradition.

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